Startup Pitch Deck Quick Tips

By October 6, 2020 November 6th, 2021 No Comments

Pitch Deck Quick-tips

  • Studies show that 3-minutes is the average time an investor looks at a deck. Make the most of the time you have. It’s okay to leave some of the finer details out as you can elaborate in follow-on discussion
  • Cap your deck at no more than 15 slides
  • Limit yourself to 3-4 points per slide
  • If you confuse, you lose. Keep points as simple and clear as possible

Recommended Deck Layout

  • Cover/Intro
  • Problem
  • Solution
  • Market Size
  • Business Model
  • Traction
  • Growth Strategy (3-5 year Outlook)
  • Competition
  • Team
  • Ask

Example of Deck Content

  • Cover/Intro
    • Company name
    • Logo
    • One to two sentence blurb on your company

  • Problem
    • What is the problem that you are trying to solve for people?
    • What is the pain of the customer?
    • How does the customer handle this today?
    • How did this problem affect you personally and caused you to build a solution? 

  • Solution
    • What is your solution?
    • How does the solution directly address consumer problems?
    • How is your solution better than what’s available in the market?

  • Product
    • Explain your product, including key features and functionality
    • Explain the technology and any intellectual property owned
    • Explain your product development roadmap
    • Discuss any customer feedback to date

  • Market Size
    • What is the Total Addressable Market (TAM) and how do you define it?
    • What is the profile of your target customer?
    • What is the projected market growth rate?

  • Business Model
    • How does the company make money?
    • Unit economics including product costs
    • Company burn rate

  • Traction
    • How many paying customers do you have? Current Revenue?
    • What is the customer acquisition strategy?
    • Define your acquisition channels
    • What is the expected cost to acquire customers?
    • What is the expected customer lifetime value (LTV)
    • Customer retention, engagement and churn metrics
    • Describe any customer traction to date and how you gained those customers.

  • Growth Strategy (3-5 year Outlook)
    • How will company growth look over next 5-years
    • How do you plan to get there

  • Competition
    • List competitors in the market
    • What are your key competitive advantages?
      • Make a chart with the competitors in columns and features in rows.

  • Team
    • Specialties and key responsibilities of each team member
      • List any previous industry experience
      • Include any previous startup experience
    • Board of Directors/Advisors

  • The Ask
    • How much are you looking to raise?
    • What will the funds be used for?
    • Explain the proposed deal structure for the financing



Antoine is a co-founder and Partner at Vertical404. He is a strong advocate of entrepreneurship and has spent his career working with tech startups as an entrepreneur, developer, and operator.

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