Vertical404 Capital

Investing in Black & Latinx founders at the earliest stage of their entrepreneurial journey.

Vertical404 Capital is a pre-seed stage venture capital firm investing in long-term relationships with founders driven to change the future of the everyday economy. 

We strive to be the first institutional investor in our portfolio companies and offer check sizes of $100k. 

We are here to be a valued asset to our portfolio companies and provide more than first money in, we help navigate our founders through the process of scaling and progressing towards Series A funding.

Ares of Interest >>

We have a strong interest in Black & Latinx entrepreneurs building SaaS companies and Online Marketplaces in the following areas:

  • Lifestyle
  • Finance
  • Education
  • Health

Company Criteria >>

Companies are best positioned to backing from Vertical404 Capital by meeting the following criteria:

  • Have one Black or Latinx founder and Chief Executive Officer
  • Geographically located in U.S.
  • Must have C-Corp Status
  • Have a launched product with at least 3 months of traction (users, transactions, engagement, pilots, etc.)

We look for startups with the following attributes >>

1

Driven & Coachable Founders

We target founders who are driven by the pursuit of creating change. Co-founders who have a deep knowledge of the existing problem and how it can be solved.
2

Market Validation

We look for ideas that fit in their defined market and have the potential for massive growth.
3

Product Differentiation

We target companies that offer a product or service offering that can be distinctly differentiated in the market.
4

Brand Differentiation

We value companies with a defined and unique narrative. A brand presence that clearly communicates the problem you're solving & why it matters to those inside & outside of your company.